After the successful first edition in 2013, Invasioni Digitali (Digital Invasions) is back in Palermo for the second year. It is a national network of events aimed at disseminating and increasing the value of the national artistic and cultural heritage by using the social media.

The event will be held Sunday 4 May at the cry #INVADO IL MASSIMO: Massimo Theatre will be “invaded” by digital innovation buffs that with their smartphones will share their experience on the social networks.

The invasion will begin at 10 am and it will include guided tours inside the building designed by Basile (there will be a 3 EUR reduced ticket price including also edutainment tours offered by Fondazione Teatro Massimo).

The visitors will have the opportunity to visit the great hall, the Royal box, the representation rooms, and, exceptionally for this event, also the stage. The tour will also include the visit to the exhibition “Mozart at the Teatro Massimo”, displaying sketches, fashion-plates, costumes and props and where it will also be possible to use and photograph the wind machine and immortalize yourself as the Commendatore statue, the famous character of Mozart’s Don Giovanni.

All the participants will be able to share their posts on the main social media such as Facebook, Twitter, Instagram, Pinterest and Youtube, by using the hashtags #invadoilMassimo and #invasionidigitali. All the contents will be collected on the web-portal www.invasionidigitali.it.

Instagramers Palermo is a partner of #InvadoilMassimo, so on the event day by adding the hashtag #igerspalermo to the pictures, they will be grouped with all the other pictures within our Instagramers community.

The event organization is managed by the non-profit association PUSH in collaboration with Ars Mediterranea and Iride_work in pixel, a crossmedia production studio that once again will be in charge of narrating the event through a video and a photographic reportage.