MUVMobility Urban Values – levers behavioural change in local communities using an innovative approach to improve urban mobility: changing citizens’ habits through a game that mixes digital and physical experiences.
Rather than focus on costly and rapidly ageing urban infrastructures, MUV promotes a shift towards more sustainable and healthy mobility choices by engaging in a positive way local communities, local businesses, policymakers and Open Data enthusiasts.

MUV solutions will be open, co-created with a strong learning community of users and stakeholders, and piloted in a set of diverse urban neighbourhoods spread across Europe: Amsterdam (NL), Barcelona (ES), Fundao (PT), Ghent (BE), Helsinki (FI), Palermo (IT).

Mobility and environmental data gathered via the mobile app and the monitoring stations will allow policymakers to enhance planning processes and civic hackers to build new services able to improve cities’ quality of life in a more effective way.

Pilot Cities

In order to ensure the relevance of the sample and thus the replicability of the project results, six different pilots will be set out parallely across Europe, in six very different cities and more specifically neighborhoods, with different mobility habits, sizes and population volumes.

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News & Events

  • MUV is happy to virtually join the Urban Mobility Days 2020, the European Commission’s first large-scale digital event on sustainable......

  • Dear Community, the MUV Research Project expired on May 30th. This is our last news after a 3-year journey together.......

  • Last week, MUV pilot activities in Amsterdam came to a close as they held their final local event: Participation in......